Who Uses Stock Photography

In recent decades society has become increasingly visually-oriented. If a picture was worth a thousand words in 1920, it is now worth many thousand words. Today's consumer is more likely to be a "viewer" than a "reader," relying less on the printed word than on pictorial images for entertainment and instruction. Photography is one of the most prominent means of interpreting and disseminating information. The stock photography industry has responded to this demand, and even at this moment thousands of images are being bought for publication. Who are these clients?

Advertising Agencies use stock photography in national consumer ads, which appear in publications circulated among the general public; and trade ads, which appear in publications directed at a particular industry. Because the print run for these ads tend to be large, most images are handled with rights managed licensing agreements.

Corporations use images in creating their annual reports, in brochures, and in internal magazines.

The Editorial Market is probably the biggest and most diverse group of clients, ranging from top magazines such as National Geographic and Sports Illustrated to the thousands of smaller publishing houses which produce regional and special interest magazines. It also includes the publishers of trade books, textbooks, and newspapers. While the top houses probably use staff photographers, the smaller operations are continually revising, updating, and putting together new layouts, new issues, new editions, new publication projects, and new or updated CD-ROMS and Web sites. These projects are largely filled using stock images, licensed with both royalty-free and rights managed contracts.

Last, but not least, there are hundreds of Auxiliary Markets, which use stock photography for any number of purposes, such as in creating calendars, greeting cards, checkbooks, and T-shirts.

Not long ago, stock photography was considered a cottage industry and disregarded by most professional photographers, advertisers and commercial publishers as schlock. Not so anymore. Stock photography is now a billion dollar industry, aided by the growth of the internet and new technologies. While using a stock image may seem at first to dampen the creative spirit, the simple truth is that stock is risk-free, with none of the weather problems, technical difficulties, or schedule delays associated with assignments. The image is ready to be reviewed and used. In addition to this, the quality of images in recent years has increased as professional photographers have embraced the industry. For these reasons, stock photography is an attractive option to photobuyers in any field where an image is needed.

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About Rob Daniels

Rob Daniels enjoys photography as a hobby and manages content at Future Photo http://www.future-photo.com and is a photographer for the stock photo website at Photo Wizard http://www.photo-wizard.net


And here is another random article you might be interested in...

10 Tips To Prevent You From Being A Victim Of Credit Card Fraud

Victims of credit card fraud can tell you just how traumatic it can be. It's not just the potential money loss, it can also leave a bad mark on your credit report that can take years to sort out.

Most people think that credit card fraud is when your wallet or purse is stolen, and the thief uses your credit cards to buy all sorts of goods and services.

However, the number of purchases made online is growing at an incredible rate and so is the theft or misappropriation of people's credit card details. All the thief needs to cause havoc to your account is your credit card details, number, expiry date, name and security code.

To prevent this from happening it is recommended that you take note of the followng credit card advice.

Here are a few ways that a thief can get your details with appropriate prevention tips:

* You get a phone call where the person on the line tells you about a special offer usually needing a fast response and your credit card details to make the purchase.

Tip #1 - Never give out your credit card details to people who call to sell to you. Only provide it when you call a company to place a phone order and when you are sure that you are dealing with well-established reputable business.

* You find out that someone has gone through the trash bags you left outside for the trash pick-up. Several days later you get your credit card statement and there are lots of purchases you knew nothing about.

Tip #2 - Invest in a shredder! Make sure you completely destroy your credit card receipts and bank statements before throwing them out. Thieves do go through trash bags looking for your statements and other details of your identity.

* You have a meal in a restaurant and use your credit card to pay for your bill. Your next credit card statement shows unauthorized charges dating from the time you had the meal. When you paid, the waiter made an extra imprint of your card when processing your bill, and then used the details to make internet purchases.

Tip #3 - Make sure that you watch the waiter when he processes your bill and make sure that he knows you are watching. If he takes your card, insist that you go with him to the pay station to complete the transaction.

So, what other measures can you take to stop you being a victim of credit card fraud? Here are some more tips:

Tip #4 - If possible, do not carry your credit cards in your purse or wallet. If the worst happens and your wallet is stolen, you will not lose both your credit cards and your cash.

Tip #5 - Only take the credit card that you are going to use that day - leave the others at home in a safe place.

Tip #6 - Make a list of all your credit card details and issuer contact details. The sooner you can report any loss the less damage can be done and your accounts can be frozen until new cards are issued.

Tip #7 - Never ever sign a blank receipt. Cross out any blank lines for tips on the receipt so that charges cannot be added. Always check your receipt befor you sign.

Tip #8 - If you are buying goods online make sure that you do so via a secure site.

Tip #9 - If you move house, let your credit card issuer know the new address as soon as possible. Thieves make it their business to know what is happening in the neighbourhood and will check mailboxes at empty houses hoping to pick up letters with bank, credit card and identity details.

Tip #10 - Spam email is an increasing problem. You may recieve messages that appear to be from your bank, Ebay or Paypal asking for you to update your bank and credit card details. These emails look real. Never provide details when asked to by email. Always log in to the link provided by your bank or payment processor to make any amendments to your details.

So there you have it.......Follow the tips above to reduce your chances of becoming a victim of credit card fraud!

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About Jeff Brown

Jeff Brown is the writer of many articles on personal finance and credit card use. To read more articles like this one and for information on a range of online credit card deals, please click the link below: http://www.creditcardsdoctor.com.